Digital Strategist is self-motivated, dependable, well organized, flexible, resourceful, computer savvy, analytical and detail oriented with strong written and verbal communication skills. A "Can Do" attitude is must and the individual must be able to work in a fast paced, challenging and energetic environment.

Responsibilities:

• Plan and execute digital marketing campaigns, including SEO / SEM / Marketing Database / Social Media / SMS / Email etc .
• Design, build and maintain social media presence of the clients.
• Measure and Report performance of all digital marketing campaigns and assess goals (ROI and KPI's).
• Identify trends and insights and optimize spends and performance based on insights
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience
• Collaborate with agencies and vendor partners.
• Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points.
• Build a framework to track insights, report, and analyze website analytics for PPC initiatives and campaigns.
• Continually improve landing page optimization, keyword research, link building, content refresh and attain overall SEO maturity and reputation.
• Responsible for the lead generation activities and campaign budget spend with measurable ROI.
• Build a framework to track insights, report, and analyze website analytics for PPC initiatives and campaigns

Requirements

• Proven working experience in digital marketing, especially for a strategy role
• Demonstrate managing and designing marketing campaigns
• Highly creative with experience in identifying target audience and devising digital campaigns to engage, inform and motivate customers
• Strong analytical and data driven skills
• Up to date with latest trends and best practices in online marketing and measurement
• Must have a proven track record complementing the overall Marketing strategy on the digital front